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MISSION PRODUCE® INTRODUCES NEW HONEY MANGO CLAMSHELL AT VIVA FRESH

Oxnard, Calif. – April 7, 2025 – Mission Produce, Inc. (NASDAQ: AVO) (“Mission” or “the Company”) a world leader in sourcing, producing, and distributing fresh Hass avocados, today announced a new seasonal product offering, its 4-count Honey Mango clamshell, packed with the World’s Finest Mangos™ from Mexico. Available for a limited time in the Spring, this new value-pack is ready to grab-and-go, bringing convenience and value to the mango shopper.

"As we continue to drive the mango market forward, our new 4-count Honey mango clamshell is primed to elevate your produce aisle as a highly anticipated seasonal offering,” said Galen Johnson, Senior Director of Sales. “Mango shoppers are looking for value-pack purchase opportunities, and our user-friendly clamshell packaging delivers both value and convenience to inspire more mango purchasing.”

More than 70% of mango purchases are made on impulse,1 and Mission's attractive clamshell is designed to capture shopper attention. Additionally, 71% of mango consumers eat mangos as snacks,2 so as a small-sized variety, Honey mangos appeal to a large majority of mango shoppers. Honey mangos, also known as Ataúlfo mangos, are known for their fiberless flesh, creamy texture, small seed and sweet flavor profile.

“We’re currently receiving a plentiful, high-quality supply of Honey mangos from Mexico,” added Johnson. “These golden beauties are fresh, flavorful, and as sweet as honey– perfect for snacking, blending, or topping your favorite dishes.”

Mission Produce will showcase the Honey Mango Clamshell at the Viva Fresh Expo (booth #306) in Houston, Texas, from April 10-12, 2025. In other news, the Mission team will attend the Canadian Produce Marketing Association (CPMA) Convention and Trade Show in Montreal, Canada, (booth #1519) from April 8-10, 2025. To schedule a meeting, please email SalesReps@missionproduce.com.

End Notes

  1. Online survey of 1,000 shoppers conducted 7/1/2023.
  2. Online survey of 200 mango shoppers conducted on 8/26/24

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