Sell Smarter with Mission
Unlock avocado and mango category success with our award-winning marketplace intelligence, AvoIntel™.
Uncover Growth & Profitability with AvoIntel™
Our specialized team of analysts and category development specialists use data-driven intelligence to help you drive sales, reduce in-store shrink, and attract more avocado and mango shoppers.
Category Management
Consumer & Shopper Insights
Promotional Planning & Strategy
Merchandising Recommendations
We are the avocado & mango category leader with a proven track record of driving category growth1
Capturing Market Share: Organic Avocados
Organic avocado category dollar sales increased by 62%1
The AvoIntel: During the category review of a major retailer in the Southeast, we discovered that they were not capturing their fair share of organic avocados. To better meet the needs of its organic avocado shoppers, who are a high-consumption demographic, we transitioned this retailer to a larger count bag. Year-over-year, organic avocado category dollar sales increased 62%, volume sales increased 36%, and market share increased by 8.4 points!1
Product Mix Success: Mission Jumbos
Weekly bag unit sales increased by 33%!2
The AvoIntel: By analyzing the market share and shopper demographics of a regional grocery retailer, we discovered that many of their shoppers were going to club stores for their avocados! In response, we recommended a strategic addition to their existing avocado offerings– Mission Jumbos, our club-sized avocado bags that are designed for heavy avocado consumers. As a result, weekly bag unit sales increased by 33%!2
Product Innovation: Driving Mango Category Growth
Our 4-count Retail Ready Mango Bag boosted sales volume by +25%3
The AvoIntel: A leading East Coast retailer trialed our 4-count Retail Ready Mango Bag alongside bulk mangos to provide their shoppers a value solution in the mango category. The high-impact, shelf-friendly pouch was designed to offer grab-n-go convenience to shoppers– and it performed exceptionally well. Total mango category dollar sales increased 13% and volume sales increased 25%– without cannibalizing bulk.3
