Scroll through social media lately and you’ve probably seen it: “2026 is the new 2016.” A throwback mindset with a modern twist—simpler times, feel-good food, and everyday indulgences that don’t break the bank.
Back in 2016, avocados were at the center of that moment, a symbol of feel-good eating that balanced taste, nutrition, and a little everyday indulgence. Fast forward to today and avocados have evolved from a cultural trend into a category powerhouse.
From Trend to Staple: The Avocado Evolution

A decade ago, avocados were still considered a “sometimes” purchase for many households. Fast forward to today, and they’ve become a weekly staple across retail, foodservice, and beyond.
The Rise of the Omnichannel Avocado Shopper
Convenience is driving today’s shopper—and more and more, that means turning to digital grocery. In 2025, 21% of households shopped both online and in-store, up from just 5% of shoppers in 2019.1 And these omnichannel shoppers are driving serious avocado demand:1
- They purchase avocados 16 times per year
- They spend $59 annually on avocados
Even more compelling, avocado purchase frequency and dollar spend for omnichannel shoppers is 50% higher than in-store-only shoppers, signaling significant opportunity for the avocado category in the digital era.1

The Protein Effect: Avocados as a Power Pair
If 2016 was about avocado toast, 2026 is about avocado + protein. Protein has become one of the most powerful drivers in food:
- 70% of Americans are actively trying to consume more protein (+8 pts since 2021)2
- “High protein” Google searches are up 178% since 20193
While avocados aren’t high in protein themselves, they play an important supporting role—bringing healthy fats, fiber, and craveable flavor to protein-rich meals.4

When avocados are in the basket alongside these protein items, the total basket rings $49 higher on average, making them a clear driver of incremental sales.5
Why 2026 Looks a Lot Like 2016 (Only Bigger)
The “2026 is the new 2016” trend isn’t just about nostalgia—it’s about returning to foods that feel good, deliver value, and fit seamlessly into everyday life.
Avocados do all three:
- They’ve evolved from trend to habit
- They align with modern priorities like protein-forward eating
- They thrive in today’s omnichannel retail landscape
And perhaps most importantly—they continue to grow.
Looking to unlock more from your avocado category in 2026?
Connect with Mission Produce for a customized category review and data-driven recommendations tailored to your business.
End Notes:
- Numerator Insights, Shopper Metrics Calendar Year 2025 vs. 2019.
- 2025 IFIC Food Nutrition Survey. Morgan Stanley Research.
- 2019-2025 Google Trends. Morgan Stanley Research.
- Hass Avocado Board. Avocado Nutrition. 2025.
- Numerator Insights, Cross Purchase Report, Calendar Year 2025.