Get Behind the Mango Momentum

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If there’s one fruit stealing the spotlight right now, it’s the mango. Now sitting as the 9th most-popular fruit nationwide,1 the mango momentum isn’t slowing down anytime soon– and Mission Produce is here to show you why. Flavor Reigns Supreme What’s the #1 reason shoppers buy mangos? Taste! Consumers love mangos for their juicy, sweet, tropical flavor—and buy mangos […]

Make Room for Mangos on the Menu

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From smoothie bowls to seafood tacos, mangos are gaining visibility across menus—and their culinary potential is just beginning to be tapped.

Cinco de Mayo, the Biggest ‘Mango-ccasion’ of the Year!

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Cinco de Mayo is a celebration of culture, cuisine, and—of course, at Mission Produce— fresh produce sales! While avocados have long been recognized as a Cinco staple, this month’s AvoIntel is here to showcase another menu must-have– our World’s Finest Mangos™.

How Well Do You Know Your California Avocados?

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As a California-based company, we hold the California avocado season close to our hearts. Mission was founded in Oxnard, California, in 1983, and we’ve been selling the World’s Finest Avocados™ ever since. With the 2025 California season off to an early start, we’re looking forward to a high-quality season! Keep reading for some fun facts […]

Unleashing Avocado Potential in the South

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In the game of avocados, there’s no doubt the South is a key player. But even as the second most popular region for avocados, the South has yet to tap into its fair share of national avocado sales– leaving an untapped $184 million on the line.1 But why, and how can we change that? Let’s dive into […]

Avocados & Mangos– The Big 5 for 2025!

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Avocados and mangos are charging into 2025 with strong momentum! From record dollar sales1,2 to increasing household penetration3 and shifting shopper behaviors, these categories are full of opportunity. In this blog, we break down the 5 key trends driving category growth and what to know as you plan for business growth in 2025. 1) Both Avocados and […]

Global Market Spotlight – Europe Avocado Growth

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As a global leader in the worldwide avocado business, we keep an eye on the growing popularity of avocados around the world. We source the World’s Finest Avocados™ from 13+ premium growing regions and deliver to 27 markets of distribution. Hot on our radar is Europe, which reached record import volumes in 2023!1 Mission’s global […]

The Real MVP this Football Season? Avocados!

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Football season is here, and it’s shaping up to be a winning year for fans and avocados! As football fans pull out their team jerseys, stock the coolers, and fire up their grills, one thing’s for sure: avocados are scoring big across the nation this season. The Big Game Sold Big in 2024! The Big […]

The Ripe Mango: A Retail Success

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It’s no secret that ripeness is more than a consumer preference– it’s a driving force behind produce sales. We’ve seen this with avocados, and now, we’re leveraging our industry-leading ripening to bring a new wave of innovation to the mango category. We believe that the right flavor and texture can make the difference between a […]