A 2024 Mid-Year Review: Avocados and Mangos Soar in Q2
As we hit the halfway point of the year, it’s clear the produce industry is making its mark in Q2: record-hitting avocado dollar sales, year-over-year mango volume growth, and… the biggest spike in overall produce volume sales since the early days of COVID-19!1 Rising prices may be the reason for this positive result. In June, […]
The Value of Avocados on the Menu
In the peak of summer restaurant season, our beloved avocado shoppers are dining out! So, this month’s AvoIntel™ is looking at how our World’s Finest Avocados™ are performing in the foodservice setting. We surveyed 550 avocado shoppers who purchased avocados at least twice in the last three months. The result? 100% of respondents who buy […]
Finding The Avocado Pricing Sweet Spot During Inflation
In the world of avocados, fluctuating prices and supply volatility is nothing new– but in today’s economic climate, retailers face increasing pressure to address the 95% of shoppers who are voicing concerns over food cost inflation.1 As of March 2024, a staggering 80% of shoppers have been making changes to their shopping behaviors,1 and this […]
How to Unlock the Potential of Mangos at Retail
In the evolving landscape of produce retail, it’s time to recognize the untapped potential of mangos as a key category for growth. Building on our CEO Steve Barnard’s visionary insights in his recent article “Mangos are the Next Avocado,” this month’s AvoIntel™ delves into the data-driven strategies that can propel mangos to the front of […]
Serving Cinco de Mayo Sales with Avocados and Mangos
As the industry gears up for Cinco de Mayo, our retail, wholesale, and foodservice partners are poised for yet another ‘fruitful’ fiesta with the World’s Finest Avocados and Mangos. This time, Mission Produce is exploring the dynamic, and profitable, relationship between avocados and mangos in preparation for holiday promotions. According to a recent study by […]
Bagged Avocado Sales Growth is on the Rise
Retail sales of bagged avocados doubled in the last five years making bags an increasingly important part of the category.1 Nearly half of all avocado shoppers and 70% of heavy avocado shoppers bought bags last year.2 Mission’s bagged avocados are available in a variety of size, count and grade configurations designed to satisfy every […]
2023 Category Recap and 2024 Consumer Trends
In this issue of the AvoIntel™ blog we share a 2023 Avocado Category Year-in- Review, plus a few of the expected Consumer Trends for 2024. Please consider this information as you plan your category mix and reach out to us if you would like more specific information for your business planning. U.S. Avocado Category – […]
Supporting Healthy Lifestyles and Mindful Moments
This January, 37% of Americans plan to make New Year’s resolutions1. As with years prior, several of the most popular goals revolve around health and wellness including improving mental health, losing weight and improving diet1. It comes as no surprise that sales of avocados lift on average 20%2 in January as consumers put a renewed […]
Don’t Fumble The Game-Time Guac
Ready for it? The biggest AVO-CCASION of the year! The Big Game is just two short months away and the question on everyone’s minds is, “Which teams are going head-to-head in February?” Aside from speculating about the latest rivalry, the other draw of the Big Game is undoubtedly the food and drink. 20% of viewers […]
Organic Avocados and The Value of Merchandising
Organic Avocado Shoppers Spend More Organic sales are increasing! Since 2018, organic avocado sales are up 25% and grew at double the rate of conventional avocados (13%). Nationally organic avocado sales now exceed $150MM annually1 Consumers who are committed to organic foods are valuable avocado shoppers. Their annual spend on avocados is nearly double that […]
Q3 2023: A Rollercoaster Quarter
U.S. Avocado Industry Update Avocados proved to be predictably unpredictable in calendar Q3 as uncertainty around supply and sizing caused retail prices to spike, albeit briefly. In a matter of weeks, retail price per each climbed nearly 20% from $1.05 in mid-June to $1.24 in mid-July. By the end of September, price had settled back […]