Avocado Fans Want More Avocado Options on Menus

The people have spoken and they want more avocados!

In response to the consistent ups and downs the foodservice industry has faced as a result of the pandemic, we launched an Avocado Intel consumer survey to learn what we could do as the global leader in avocados to better support our customers through this rollercoaster of a time.

What we found is that 77% of people who like avocados wish there were more avocado options available on menus1– and 91 percent of them are willing to pay more for them.1

Avocado fans also shared that 76% of them would order a dish that had avocados over a similar dish that did not.1 And, 36% are willing to pay more than $2 extra to add avocados to their meals.1

This signifies a huge opportunity to rethink the menu: incorporating more avocados into their cuisine may lead to higher sales for many restaurants or food chains.

We encourage the foodservice industry to consider updating their menus with more avocado options by:

  • Offering avocado add-ons for what they already serve
  • Using avocado on the side of their most popular dishes
  • Offering a sliced or diced avocado-only side for order
  • Adding additional dishes that use avocados
  • Getting creative with the ingredients they use to see where avocado could be added

As of a survey conducted in mid-July, 57% of consumers told us they were “completely comfortable” dining out, while only 10% are not ready to visit restaurants yet.2

These numbers put to life the increase in demand we’ve observed from behind the scenes, and tell us there is still more to come.

We see this as an opportunity to get ahead of the proposed increase in demand for dining services, and have identified avocados as a viable way to help boost not only consumer satisfaction, but a restaurant's bottom line.

You can read all about Mission Foodservice and download our foodservice resources at https://missionproduce.com/marketplace/foodservice.

*Please note all information was gathered on July 13, 2021, before the recent acceleration of the Delta variant.*

End Notes

  1. According to a Mission Produce Avocado Intel survey of 1,000 U.S. avocado fans, conducted July 13, 2021.
  2. According to a Mission Produce Avocado Intel survey of 5,000 US consumers conducted July 13, 2021.

We are the global leader in the worldwide avocado business. Since 1983, we have been sourcing, producing and distributing fresh Hass avocados, and as of 2021, fresh mangos, to retail, wholesale and foodservice customers in over 25 countries. We use Avocado Intel, our in-house market intelligence capabilities, to drive expert category management, which involves analyzing data and consumer behavior to prepare ourselves and our customers to meet anticipated demand, be more profitable, attract more shoppers, and reduce shrink. The insights gleaned from Avocado Intel may inform the information provided in “The Pit Stop.”

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