At Mission Produce, we’re proud to be a global leader in the avocado business—sourcing avocados from 15+ countries year-round to keep the world supplied with the fruit everyone loves. And one of our favorite seasons is quickly ramping up: Peru avocado season!
Why do we love Peru so much? Simple. We’re vertically integrated in the region with nearly 10,000 acres of avocados—giving us unmatched oversight, quality control, and consistency. And even better? Peru’s peak harvest aligns with strong summertime demand. It’s a win-win.
Set It and Forget It
Because of our vertical integration in Peru, our customers can rely on us to deliver. When we say, “set it and forget it,” we mean our customers can secure their avocado programs early and let us handle the rest.
Here’s how Peru season helps you win:

Surety of Supply
With our vertically integrated footprint in Peru, we know what’s coming off the tree before it even ships. That means:
- Reliable supply during the summer months
- Early program locks available as early as May
- Peace of mind through Labor Day
No last-minute surprises. Just fresh avocados, on time, all season long.
Pricing Stability You Can Count On
Owning our supply also means we can offer contract pricing from May through September—a major advantage during the high-demand summer season. With predictable pricing, our customers can:
- Plan ahead with confidence
- Run promotions without worrying about market swings
- Meet consumer demand for value
In fact, 60% of consumers say lower everyday prices would lead them to purchase more avocados, while 42% are influenced by sales, promotions, and coupons.1 Summer is the time to deliver value—and our Peru season sets you up to do just that.
Big on Size, Big on Value
Peruvian avocados are known for their larger sizing, and this year, Jumbos are back! On the shelf, size matters—54% of shoppers perceive larger avocados to be a better value, regardless of price.2
This season, we’re seeing a size curve that’s expected to peak on 48s, with strong availability of jumbo sizes like 40s, 36s, and even 32s. It’s the perfect time to showcase that large fruit on shelves and menus.


With Mission’s Peruvian season, you’re not just getting the World’s Finest Avocados™—you’re getting reliability, stability, and value.
Ready to plan your summer supply? Let’s talk: SalesReps@missionproduce.com.
1. Numerator Avocado Usage Survey. August 2024.
2. Mission Produce Avocado Price Sensitivity Study, May 2024.