AvoIntel™: Mission’s Peru Avocado Season Brings Summer Supply, Stable Pricing, and Jumbos Galore
At Mission Produce, we’re proud to be a global leader in the avocado business—sourcing avocados from 15+ countries year-round to keep the world supplied with the fruit everyone loves. And one of our favorite seasons is quickly ramping up: Peru avocado season!
Why do we love Peru so much? Simple. We’re vertically integrated in the region with nearly 10,000 acres of avocados—giving us unmatched oversight, quality control, and consistency. And even better? Peru’s peak harvest aligns with strong summertime demand. It’s a win-win.
Set It and Forget It
Because of our vertical integration in Peru, our customers can rely on us to deliver. When we say, “set it and forget it,” we mean our customers can secure their avocado programs early and let us handle the rest.
Here’s how Peru season helps you win:
Surety of Supply
With our vertically integrated footprint in Peru, we know what’s coming off the tree before it even ships. That means:
- Reliable supply during the summer months
- Early program locks available as early as May
- Peace of mind through Labor Day
No last-minute surprises. Just fresh avocados, on time, all season long.
Pricing Stability You Can Count On
Owning our supply also means we can offer contract pricing from May through September—a major advantage during the high-demand summer season. With predictable pricing, our customers can:
- Plan ahead with confidence
- Run promotions without worrying about market swings
- Meet consumer demand for value
In fact, 60% of consumers say lower everyday prices would lead them to purchase more avocados, while 42% are influenced by sales, promotions, and coupons.1 Summer is the time to deliver value—and our Peru season sets you up to do just that.
Big on Size, Big on Value
Peruvian avocados are known for their larger sizing, and this year, Jumbos are back! On the shelf, size matters—54% of shoppers perceive larger avocados to be a better value, regardless of price.2
This season, we’re seeing a size curve that’s expected to peak on 48s, with strong availability of jumbo sizes like 40s, 36s, and even 32s. It’s the perfect time to showcase that large fruit on shelves and menus.
With Mission’s Peruvian season, you’re not just getting the World's Finest Avocados™—you’re getting reliability, stability, and value.
Ready to plan your summer supply? Let’s talk: SalesReps@missionproduce.com.
1. Numerator Avocado Usage Survey. August 2024.
2. Mission Produce Avocado Price Sensitivity Study, May 2024
*This blog is for informational purposes only. Any recommendations included herein shall not be construed as a guarantee of future results. We make no representation or warranties, and expressly disclaim any representations or warranties, as to the validity, accuracy, or completeness of the information contained herein.
Forward Looking Statements
Statements in this blog that are not historical in nature are forward-looking statements that, within the meaning of the federal securities laws, including the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, involve known and unknown risks and uncertainties. Words such as "may", "will", "expect", "intend", "plan", "believe", "seek", "could", "estimate", "judgment", "targeting", "should", "anticipate", "goal" and variations of these words and similar expressions, are also intended to identify forward-looking statements. The forward-looking statements in this press release address a variety of subjects, including statements about our short-term and long-term assumptions, goals and targets. Many of these assumptions relate to matters that are beyond our control and changing rapidly. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurances that our expectations will be attained. Readers are cautioned that actual results could differ materially from those implied by such forward-looking statements due to a variety of factors, including: reliance on primarily one main product, limitations regarding the supply of fruit, either through purchasing or growing; fluctuations in the market price of fruit; increasing competition; risks associated with doing business internationally, including Mexican and Peruvian economic, political and/or societal conditions; inflationary pressures; establishment of sales channels and geographic markets; loss of one or more of our largest customers; general economic conditions or downturns; supply chain failures or disruptions; disruption to the supply of reliable and cost-effective transportation; failure to recruit or retain employees, poor employee relations, and/or ineffective organizational structure; inherent farming risks, including climate change; seasonality in operating results; failures associated with information technology infrastructure, system security and cyber risks; new and changing privacy laws and our compliance with such laws; food safety events and recalls; failure to comply with laws and regulations; changes to trade policy and/or export/import laws and regulations; risks from business acquisitions, if any; lack of or failure of infrastructure; material litigation or governmental inquiries/actions; failure to maintain or protect our brand; changes in tax rates or international tax legislation; risks associated with global conflicts; inability to accurately forecast future performance; the viability of an active, liquid, and orderly market for our common stock; volatility in the trading price of our common stock; concentration of control in our executive officers, and directors over matters submitted to stockholders for approval; limited sources of capital appreciation; significant costs associated with being a public company and the allocation of significant management resources thereto; reliance on analyst reports; failure to maintain proper and effective internal control over financial reporting; restrictions on takeover attempts in our charter documents and under Delaware law; the selection of Delaware as the exclusive forum for substantially all disputes between us and our stockholders; risks related to restrictive covenants under our credit facility, which could affect our flexibility to fund ongoing operations, uses of capital and strategic initiatives, and, if we are unable to maintain compliance with such covenants, lead to significant challenges in meeting our liquidity requirements and acceleration of our debt; and other risks and factors discussed from time to time in our Annual and Quarterly Reports on Forms 10-K and 10-Q and in our other filings with the Securities and Exchange Commission. You can obtain copies of our SEC filings on the SEC’s website at www.sec.gov.
The forward-looking statements contained in this press release are made as of the date hereof and the Corporation does not intend to, nor does it assume any obligation to, update or supplement any forward-looking statements after the date hereof to reflect actual results or future events or circumstances.
