If there’s one fruit stealing the spotlight right now, it’s the mango. Now sitting as the 9th most-popular fruit nationwide,1 the mango momentum isn’t slowing down anytime soon– and Mission Produce is here to show you why.

Flavor Reigns Supreme

What’s the #1 reason shoppers buy mangos? Taste!

Consumers love mangos for their juicy, sweet, tropical flavor—and buy mangos because of it. It all comes down to flavor—and the best flavor comes from mangos that are perfectly ripe.

Mango shoppers want mangos that are ripe, juicy and sweet

The Ripeness Factor

When it comes to mangos, ripeness isn’t just a preference—it’s the most important factor shoppers use to judge quality.2 That’s why ripe programs aren’t just a nice-to-have, they’re a game changer for your category.

Here’s what we know:

Most shoppers eat mangos within 2 hours of purchase

Mission’s custom ripe mango programs are designed to hit this sweet spot consistently. We’ve proven that when ripe mangos are available, more shoppers buy more mangos.3 It’s that simple.

Lift Your Mango Category with the Mango Category Leader

The International Fresh Produce Association (IFPA) Global Produce & Floral Show is just around the corner, and we’re gearing up to spotlight the incredible growth and opportunity in the delicious mango category.

Mission isn’t just in the mango business—we’re leading it! From flavor insights to ripe programs, we know this fruit inside and out, and we’re helping you ride the wave of mango demand.

To talk mangos, visit us at IFPA booth 4269, or contact SalesReps@missionproduce.com to schedule a meeting.

1Nielsen Answers on Demand® Total US xAOC; 52 WE 12/30/2023.
2
Mission Produce x Numerator. Mango Usage Survey. July 2025.
3Numerator Insights. January-December 2023.