Big news for the produce aisle—literally. This season, large fruit is in strong supply, which means now’s the time to GO BIG with your promotions.
Our vertically integrated farms in Peru are producing strong volumes of jumbo avocados this season, and Mexico’s upcoming avocado crop is expected to produce an improved supply of 48s and larger compared to past years.1 Additionally, nearly half of Mexico’s Kent mango crop consists of sizes 6 and larger (super jumbo!).2
Because size is a key indicator of quality to both mango and avocado shoppers,3,4 retailers are in for a big opportunity.
The Case for Jumbo Avocados
Jumbo avocados (sizes 36, 32, 28) yield more than 2x the edible volume of small sizes (96, 84, 70, 60), and shoppers see that as value.1,5 So much so that both jumbo bagged and bulk avocados have proven to drive incremental sales at retail:6,7
- When one retailer added jumbo bulk fruit to their assortment, the category lifted 29% in dollars and 26% in volume– without cannibalizing small fruit.6
- For a retailer that added jumbo bags to their selection, total bag dollar sales doubled, while minimally cannibalizing (-14%) small bags.7 With the larger bags, this retailer also decreased leakage to club stores and started attracting larger households (and their larger baskets!).7
The Case for Jumbo Mangos
Over one-third of mango shoppers say when it comes to size, the bigger the better!8 For that reason, jumbo mangos are a great way for retailers to set themselves apart from the competition with a unique premium offering. In fact, jumbo mangos carry a whopping 73% price premium over small sizes.9
Maximize This Moment
Jumbo shoppers are a high-value segment, and jumbo fruit is in supply! Maximize this moment :
- Promote jumbo bulk and bag SKUs now while supply is strong.
- Educating shoppers on storing cut fruit to boost confidence and repeat buys.
- Cross-merchandise with guac kits, mango salsa ingredients, or tropical salad ideas.
Bottom line: Bigger fruit means BIGGER baskets, BIGGER shopper satisfaction, and BIGGER category dollars. GO BIG this season!
Contact SalesReps@missionproduce.com for promotion opportunities.
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1Avocados From Mexico.
2National Mango Board.
3Numerator/Mission Avocado Usage Survey. Aug 2024.
4Mango Usage Survey. July 2025.
5Mission Produce Intelligence.
6Circana, masked retailer, 13 weeks ending 4/2/2023 vs. prior 13 weeks.
7Circana, masked retailer, 26 weeks ending 11/1/2020.
8Suzy survery of 1,000+ mango shoppers. July 2023.
9Circana, Total U.S. MULO+, 4 weeks ending 7/27/25.