AvoIntel™: The Real MVP this Football Season? Avocados!
Football season is here, and it’s shaping up to be a winning year for fans and avocados! As football fans pull out their team jerseys, stock the coolers, and fire up their grills, one thing’s for sure: avocados are scoring big across the nation this season.
The Big Game Sold Big in 2024!
The Big Game continues to be the biggest ‘avo-ccasion’ of the year– in 2024, shoppers purchased 62.3 million units of avocados, generating over $59.4 million in sales.1 Let’s dive into why avocados are the go-to gameday essential, taking center stage on every snack table, from tailgates to living rooms!
Avocado Fans Are Football Fans
Avocados and football go together like guacamole and chips! A solid 45% of avocado shoppers are NFL fans, and 17% cheer on their favorite college teams.2 This means that nearly half of avocado lovers are in football mode and gearing up for all things gameday—and they’re taking avocados along for the kickoff.
First Weekend Sales Surge: Avocados for the Win
The 2024-25 football season opener came with some exciting stats: 54 million avocados were sold in just one weekend, a 2% increase over last year.3 And with this boost, sales spiked to $70.5 million, an impressive 22% increase from the same time last season.3
1 in 3 Fans Agree: Gameday Isn’t Complete Without Guacamole
One out of every three football fans lists guacamole as their top gameday snack.4 And why not? It’s fresh, flavorful, and pairs perfectly with the thrill of every pass and touchdown. Whether you’re watching the pros or college showdowns, a bowl of guac is a must-have to keep the crowd cheering. Football fans over-index on guacamole ingredients like tomatoes (up 2.8x), onions (up 2.1x), and, of course, tortilla chips (up 1.8x).4 Together, they’re the perfect lineup for the ultimate guacamole setup.
It’s Game Time for Avocado Promotions!
For our partners in retail, wholesale, and foodservice, now’s the perfect time to create winning displays, promotions, and purchase bundles for all things avocado. When avocados are on the list, basket sizes jump by an average of $41 during college football playoff season.5
The official avocado of the College Football Playoff? Avocados From Mexico! Mission Produce is partnered with AFM to make avo promos an easy win this season with campaigns geared up for both college and professional football.
As football season heats up, avocados are proving to be the real MVP of gameday gatherings. Now is the time to build your playbook with a winning merchandising strategy and lots of delicious avocados!
Contact us as SalesReps@missionproduce.com to learn more!
1"Holiday Promotions Add Millions to Avocado Volume Sales During Q1." Hass Avocado Board. July 2024.
2Numerator Avocado shopper profile, 12 months ending 9/30/2024.
3Circana, Total U.S. MULO+, 1 week ending 9/8/2024.
4AFM / Quantilope, College Football ‘ 23 and Numerator Basket Affinity Report, December 28 – January 9, 2024.
5AFM / Numerator Basket Analysis Report, October 23, 2023 – January 5, 2024.
