Football season is underway, which means the snack table is back in rotation. Watch parties, tailgates, Sunday afternoons on the couch, and in the middle of all of it, a bowl of guacamole.

Which leads us to the great snack-table debate: make your own, or grab it ready to go?

Two teams. One snack table. Let’s settle it!

🏈 Team Craft: The Game-Day Veteran

Homemade guacamole has been a game-day staple for decades. It’s the seasoned veteran that fans trust to deliver.

Why Fans Love It:

    • Fresh flavor, made exactly how you like it
    • Complete control over ingredients and texture
    • A game-day tradition that brings people together

Veteran Stats:

    • Americans are on pace to consume more than 10 lbs. of avocados per person this year1
    • Whether sliced, diced, or smashed, fresh avocados remain a versatile staple for game-day recipes

🏈 Team Convenience: The Rising Rookie

Prepared guacamole is a newer player on the field, but it’s quickly becoming a fan favorite.

Why Fans Love It:

    • Ready-to-serve convenience
    • Consistent quality and flavor you can count on
    • More time enjoying the game, less prep

Rookie Stats:

    • More than 40% of U.S. households purchased prepared guacamole last year2
    • Which is roughly 10 million more purchasing households since 20202
    • Innovative formats like squeeze bottles have fans reaching for prepared guacamole as a mess-free solution to top their hot dogs, burgers, tacos, and more

🏆 Final Score

Team Craft vs. Team Convenience = TIEBREAKER

Homemade guacamole remains the game-day veteran, while prepared guacamole continues to attract new fans with convenience and innovation.

Today, 83% of prepared guacamole buyers also purchase fresh avocados, proving these teammates work better together than apart.3

Different strengths. Different roles. Same winning team.

Whether you’re mashing avocados before kickoff or reaching for a ready-to-serve squeeze tube, there’s more than one way to score on game day.

Ready to talk guac strategy for the season ahead? Connect with your Mission team and find us at the IFPA Global Produce & Floral Show in October:

  • Mission Produce – Avocados: #3453
  • Mission Produce – Diversified Fresh: #2271

End Notes:

  1. Hass Avocado Board Volume data and Population data from census.gov.
  2. Numerator Insights – Shopper Metrics Report of Guacamole Category L52we 7/19/2026 versus 2020.
  3. Numerator Insights – Shopper Metrics Report of Guacamole buyers shopping Fresh Avocado Category. L52we 7/19/2026 versus 2020.