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AvoIntel™: Cinco de Mayo, the Biggest ‘Mango-ccasion' of the Year!

Cinco de Mayo is a celebration of culture, cuisine, and—of course, at Mission Produce— fresh produce sales! While avocados have long been recognized as a Cinco staple, this month's AvoIntel is here to showcase another menu must-have– our World’s Finest Mangos™.

In fact, Cinco de Mayo is the biggest mango holiday of the year!1

In 2024, a staggering 12.4 million pounds of mangos sold during the week of Cinco de Mayo, resulting in a 25% lift compared to the prior week.1 So, with 93% of Cinco celebrators planning to make a purchase for their festivities this year,2 retailers, wholesalers, and foodservice operators have a big opportunity to win with mangos.

How Consumers are Celebrating Cinco de Mayo

Cinco de Mayo celebrations often revolve around food and drink, making it a key opportunity to showcase our favorite produce items!

Three Must-Try Mango Recipes for Cinco de Mango

1. Avocado Mango Salsa

This fresh and vibrant salsa is perfect for scooping with chips or spooning over grilled meats. Combine diced mangos, avocados, tomatoes, red onion, jalapeño, lime juice, and cilantro for a sweet and spicy twist on a classic.

2. Mango Guacamole

Give traditional guacamole a tropical upgrade! Mash ripe avocados and mix in finely chopped mangos, tomatoes, lime juice, and a pinch of salt for a creamy, flavorful dip that pairs perfectly with tacos and nachos.

3. Chicken Mango Nachos

A favorite of the National Mango Board, these nachos are a perfect blend of savory and sweet, combining shredded chicken, diced mango, melted cheese, and a hint of spice. Top crispy tortilla chips with the mixture and bake until golden. Finish with fresh cilantro, a squeeze of lime, and of course, some diced avocados, for an irresistible party favorite!

Cinco de Mayo—or as we like to call it, “Cinco de Mango”—is a prime time to drive mango sales and elevate consumer engagement. With the right strategies and flavorful inspiration, this mango-ccasion is sure to be a sweet one!

To discover how you can elevate your mango category for Cinco de Mayo, email marketing@missionproduce.com.

1. Circana, Total U.S. MULO+, 1-week ending 5/5/24
2. Numerator. 2025 US Annual Holiday Preview. Consumer Survey Report.