An AvoIntel™ Case Study: The Mango Bag That Boosted Volume Sales by 25%—Without Touching Bulk*
Our 4-count Retail Ready Mango Bag hit shelves at multiple major retailers this winter—and early results show it’s doing more than selling well: it’s lifting the entire mango category for our retail partners. At one leading East Coast retailer, the results were clear:*
📈 +13% in dollar sales
📦 +25% in volume
🚫 0% cannibalization of bulk
One month in, that retailer expanded the program to every store in their network—more than 100 locations—after starting in just 50. Today, the bag accounts for 20% of total mango category dollars and volume in their stores.* Even better? Merchandising the bag alongside bulk increased the sales of both.*
Our bag didn’t just perform—it changed the game.
Why It Worked: A True Shopper Solution
Shoppers want value, evidenced by 19% of last year's mango spend in club stores.2 Mission's Retail Ready Mango Bag delivers with:
🛒 Retail-ready & high-impact: Bold, shelf-friendly pouch.
🥭 Snack-size mangos: Appeals to all.
🚀 Grab-and-go convenience: Easy purchase, more units per basket.
What’s Next: The 3-Count Advantage
Looking ahead, sizing is trending larger—and we’re ready.
Our new 3-count mango bag is built for this moment. It aligns with the current size curve and gives retailers a smart, scalable way to deliver value and drive incremental growth.
Want in? Let’s talk.
Reach out to SalesReps@missionproduce.com to explore the 3-count bag and bring even more momentum to your mango set.
*Circana, Masked Retailer, 8 weeks ending 4/27/2025
2Numerator Shopper Comparison Report, 12 months ending 3/31/2025
*This blog is for informational purposes only. Any recommendations included herein shall not be construed as a guarantee of future results. We make no representation or warranties, and expressly disclaim any representations or warranties, as to the validity, accuracy, or completeness of the information contained herein.
Forward Looking Statements
Statements in this blog that are not historical in nature are forward-looking statements that, within the meaning of the federal securities laws, including the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, involve known and unknown risks and uncertainties. Words such as "may", "will", "expect", "intend", "plan", "believe", "seek", "could", "estimate", "judgment", "targeting", "should", "anticipate", "goal" and variations of these words and similar expressions, are also intended to identify forward-looking statements. The forward-looking statements in this press release address a variety of subjects, including statements about our short-term and long-term assumptions, goals and targets. Many of these assumptions relate to matters that are beyond our control and changing rapidly. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurances that our expectations will be attained. Readers are cautioned that actual results could differ materially from those implied by such forward-looking statements due to a variety of factors, including: reliance on primarily one main product, limitations regarding the supply of fruit, either through purchasing or growing; fluctuations in the market price of fruit; increasing competition; risks associated with doing business internationally, including Mexican and Peruvian economic, political and/or societal conditions; inflationary pressures; establishment of sales channels and geographic markets; loss of one or more of our largest customers; general economic conditions or downturns; supply chain failures or disruptions; disruption to the supply of reliable and cost-effective transportation; failure to recruit or retain employees, poor employee relations, and/or ineffective organizational structure; inherent farming risks, including climate change; seasonality in operating results; failures associated with information technology infrastructure, system security and cyber risks; new and changing privacy laws and our compliance with such laws; food safety events and recalls; failure to comply with laws and regulations; changes to trade policy and/or export/import laws and regulations; risks from business acquisitions, if any; lack of or failure of infrastructure; material litigation or governmental inquiries/actions; failure to maintain or protect our brand; changes in tax rates or international tax legislation; risks associated with global conflicts; inability to accurately forecast future performance; the viability of an active, liquid, and orderly market for our common stock; volatility in the trading price of our common stock; concentration of control in our executive officers, and directors over matters submitted to stockholders for approval; limited sources of capital appreciation; significant costs associated with being a public company and the allocation of significant management resources thereto; reliance on analyst reports; failure to maintain proper and effective internal control over financial reporting; restrictions on takeover attempts in our charter documents and under Delaware law; the selection of Delaware as the exclusive forum for substantially all disputes between us and our stockholders; risks related to restrictive covenants under our credit facility, which could affect our flexibility to fund ongoing operations, uses of capital and strategic initiatives, and, if we are unable to maintain compliance with such covenants, lead to significant challenges in meeting our liquidity requirements and acceleration of our debt; and other risks and factors discussed from time to time in our Annual and Quarterly Reports on Forms 10-K and 10-Q and in our other filings with the Securities and Exchange Commission. You can obtain copies of our SEC filings on the SEC’s website at www.sec.gov.
The forward-looking statements contained in this blog are made as of the date hereof and the Corporation does not intend to, nor does it assume any obligation to, update or supplement any forward-looking statements after the date hereof to reflect actual results or future events or circumstances.
