Mission Launches “Experience the Difference” Campaign
Mission Produce Inc. (NASDAQ: AVO) (“Mission” or the “Company”), the world leader in distributing fresh Hass avocados, today announced the launch of the “Experience the Difference” campaign, a year-long initiative to showcase the key advantages customers can experience with Mission through the company’s world-class customer service, ripening and distribution, vertical integration and sourcing, value-added services and sustainability.
The campaign highlights the distinguished attributes of Mission’s industry-leading business model and answers the question, “Why partner with Mission?” The launch comes ahead of Mission’s presence at the Southeast Produce Council (SEPC)’s Southern Exposure in Orlando, Fla.
“The Mission Advantage is about the benefit to the customer,” said Denise Junqueiro, Vice President of Marketing and Communications at Mission Produce. “The campaign will highlight Mission’s unique approach to providing value from field to fork.”
Throughout the year, the campaign will spotlight The Mission Advantages:
- Ripening and Distribution
- Vertical Integration and Sourcing
- Value-Added Services
“Ahead of SEPC, our goal is to continue the discussion of how we can best support our customers. At Mission, we constantly seek to innovate– the more we understand our customers’ needs, the better the service we can provide them,” Junqueiro added.
Mission encourages you to follow the campaign using the hashtag #ExperiencetheDifference and stop by booth #945 at SEPC’s Southern Exposure from March 3-5, 2022.