Sign up for our

Blog and Mission Marketing Updates

Monthly category intelligence and product news to help you stay in the know and build successful avocado and mango programs.

* indicates required

Privacy Notice. For information on Mission Produce’s privacy practices and your rights with respect to your personal information, visit our Privacy Policy. In submitting your information on this page, you further indicate your agreement and consent to the terms of our Privacy Policy.

MASTERS IN THE ART OF
RIPENING

Expertly staged ripe avocados and mangos elevate a well-performing produce department and foodservice operation. Our specialized team of avocado and mango Ripening Masters have pioneered science-based ripening techniques using industry-leading technology to establish a global benchmark for consistency and quality.

Download our Ripening Resources

The world's most advanced Ripening Network

We have built one of the world’s largest and most advanced avocado-specific ripening and forward distribution networks to deliver a distinguished level of scale and service. With strategic locations in North America, Europe, the UK, and China we can deliver multi-stage fruit 7 days a week and can service custom ripe avocado and ripe mango orders for most North American customers within 24 hours.

24 Hour service for most North American Customers
Strategic Locations North America, Europe, the UK, and China
Multi-Stage Fruit 7 Days a Week

A global leader in avocados

Sourcing
Ripening
Sales

Tailor-Made Ripening Programs

We offer a customer-specific approach to delivering high-quality, ripe fruit. Each order is tailor-made to satisfy your retail, foodservice, or wholesale business needs and merchandising strategies. Paired with AvoIntel, our in-house category management and marketplace intelligence service, we help you design a program to delight customers and drive incremental sales. We believe your success is our success.

5 Stages of Avocado Ripening

Color is NOT always an indicator of ripeness.
The best way to judge ripeness is to feel for uniform softness.

1
Hard
Fresh off the tree, the avocado is very hard with no give. Approximately 5+ days until ripe if held at room temperature.
2
Pre-Conditioned
Ripening has begun, but the avocado is still very firm. Approximately 4-5+ days until ripe if held at room temperature.
3
Breaking
As it ripens the avocado is firm, but yields slightly to pressure. Approximately 2 days until ripe if held at room temperature.
4
Firm-Ripe
The avocado is ripe and yields slightly to gentle pressure. Best for slices and cubes.
5
Ripe
The avocado is ripe and yields easily to gentle pressure. Best for mashing and guacamole.
Assortment of tablets with abstratc PDF reports displayed on screens.

Why Ripeness Matters

26% of shoppers say they would buy more avocados if stores had more ripe avocados.*

Want more AvoIntel?
Download our AvoIntel Consumer Trends Ripe Report and Ripening Guides

Privacy Notice. For information on Mission Produce’s privacy practices and your rights with respect to your personal information, visit our Privacy Policy. In submitting your information on this page, you further indicate your agreement and consent to the terms of our Privacy Policy.

*Mission Produce AvoIntel. 12.6.22.

Quality Matters
Sustainability