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Oxnard, Calif. – October 17, 2023 – Mission Produce, Inc. (NASDAQ: AVO) (“Mission” or “the Company”) a world leader in sourcing, producing, and distributing fresh Hass avocados, today announced the launch of ‘Discover the Mission Advantage,’ a marketing campaign to communicate the key differentiators that Mission Produce offers to retail, wholesale, and foodservice customers throughout North America as a preferred supplier of avocados and mangos. Throughout the campaign, Mission is rolling out functional tools and resources to its partners to promote program profitability, reduce in-store shrink and attract more shoppers.

"Mission Produce is the world’s most advanced avocado network with many unique advantages that enable our customers to drive sales and grow their avocado and mango categories,” said Diana McClean, Director of Marketing and Communications. “Through the ‘Discover the Mission Advantage’ campaign, we’re elevating our marketing and branding strategy to effectively highlight these advantages to our customers so they can discover why we are the preferred partner of high-quality, ripe avocados and mangos. Our capabilities are aligned with customer needs so they can count on us to fulfill their demand with high-quality fruit and profitable programs.”

Mission Produce’s ‘Discover the Mission Advantage’ campaign will highlight the Company’s brand pillars, or industry differentiators, across the supply chain:

Mission Produce has begun the campaign by strategically marketing its mastery in the Art of Ripening with media creative, advertising, social media, and newsletters to educate partners on why ripeness matters to shoppers.

To discover more about the Mission Advantage and stay up to date on available resources for download, visit Mission Produce is attending the International Fresh Produce Association tradeshow in Anaheim, Calif., from Oct. 20-21 at booth #1073.