AvoIntel™: Why Jumbo Avocados & Mangos Are Your Next Big Win
Big news for the produce aisle—literally. This season, large fruit is in strong supply, which means now’s the time to GO BIG with your promotions.
Our vertically integrated farms in Peru are producing strong volumes of jumbo avocados this season, and Mexico’s upcoming avocado crop is expected to produce an improved supply of 48s and larger compared to past years.1 Additionally, nearly half of Mexico’s Kent mango crop consists of sizes 6 and larger (super jumbo!).2
Because size is a key indicator of quality to both mango and avocado shoppers,3,4 retailers are in for a big opportunity.
The Case for Jumbo Avocados
Jumbo avocados (sizes 36, 32, 28) yield more than 2x the edible volume of small sizes (96, 84, 70, 60), and shoppers see that as value.1,5 So much so that both jumbo bagged and bulk avocados have proven to drive incremental sales at retail:6,7
- When one retailer added jumbo bulk fruit to their assortment, the category lifted 29% in dollars and 26% in volume– without cannibalizing small fruit.6
- For a retailer that added jumbo bags to their selection, total bag dollar sales doubled, while minimally cannibalizing (-14%) small bags.7 With the larger bags, this retailer also decreased leakage to club stores and started attracting larger households (and their larger baskets!).7
The Case for Jumbo Mangos
Over one-third of mango shoppers say when it comes to size, the bigger the better!8 For that reason, jumbo mangos are a great way for retailers to set themselves apart from the competition with a unique premium offering. In fact, jumbo mangos carry a whopping 73% price premium over small sizes.9
Maximize This Moment
Jumbo shoppers are a high-value segment, and jumbo fruit is in supply! Maximize this moment :
- Promote jumbo bulk and bag SKUs now while supply is strong.
- Educating shoppers on storing cut fruit to boost confidence and repeat buys.
- Cross-merchandise with guac kits, mango salsa ingredients, or tropical salad ideas.
Bottom line: Bigger fruit means BIGGER baskets, BIGGER shopper satisfaction, and BIGGER category dollars. GO BIG this season!
Contact SalesReps@missionproduce.com for promotion opportunities.
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1Avocados From Mexico.
2National Mango Board.
3Numerator/Mission Avocado Usage Survey. Aug 2024.
4Mango Usage Survey. July 2025.
5Mission Produce Intelligence.
6Circana, masked retailer, 13 weeks ending 4/2/2023 vs. prior 13 weeks.
7Circana, masked retailer, 26 weeks ending 11/1/2020.
8Suzy survery of 1,000+ mango shoppers. July 2023.
9Circana, Total U.S. MULO+, 4 weeks ending 7/27/25.
*This blog is for informational purposes only. Any recommendations included herein shall not be construed as a guarantee of future results. We make no representation or warranties, and expressly disclaim any representations or warranties, as to the validity, accuracy, or completeness of the information contained herein.
Forward Looking Statements
Statements in this blog that are not historical in nature are forward-looking statements that, within the meaning of the federal securities laws, including the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, involve known and unknown risks and uncertainties. Words such as "may", "will", "expect", "intend", "plan", "believe", "seek", "could", "estimate", "judgment", "targeting", "should", "anticipate", "goal" and variations of these words and similar expressions, are also intended to identify forward-looking statements. The forward-looking statements in this press release address a variety of subjects, including statements about our short-term and long-term assumptions, goals and targets. Many of these assumptions relate to matters that are beyond our control and changing rapidly. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurances that our expectations will be attained. Readers are cautioned that actual results could differ materially from those implied by such forward-looking statements due to a variety of factors, including: reliance on primarily one main product, limitations regarding the supply of fruit, either through purchasing or growing; fluctuations in the market price of fruit; increasing competition; risks associated with doing business internationally, including Mexican and Peruvian economic, political and/or societal conditions; inflationary pressures; establishment of sales channels and geographic markets; loss of one or more of our largest customers; general economic conditions or downturns; supply chain failures or disruptions; disruption to the supply of reliable and cost-effective transportation; failure to recruit or retain employees, poor employee relations, and/or ineffective organizational structure; inherent farming risks, including climate change; seasonality in operating results; failures associated with information technology infrastructure, system security and cyber risks; new and changing privacy laws and our compliance with such laws; food safety events and recalls; failure to comply with laws and regulations; changes to trade policy and/or export/import laws and regulations; risks from business acquisitions, if any; lack of or failure of infrastructure; material litigation or governmental inquiries/actions; failure to maintain or protect our brand; changes in tax rates or international tax legislation; risks associated with global conflicts; inability to accurately forecast future performance; the viability of an active, liquid, and orderly market for our common stock; volatility in the trading price of our common stock; concentration of control in our executive officers, and directors over matters submitted to stockholders for approval; limited sources of capital appreciation; significant costs associated with being a public company and the allocation of significant management resources thereto; reliance on analyst reports; failure to maintain proper and effective internal control over financial reporting; restrictions on takeover attempts in our charter documents and under Delaware law; the selection of Delaware as the exclusive forum for substantially all disputes between us and our stockholders; risks related to restrictive covenants under our credit facility, which could affect our flexibility to fund ongoing operations, uses of capital and strategic initiatives, and, if we are unable to maintain compliance with such covenants, lead to significant challenges in meeting our liquidity requirements and acceleration of our debt; and other risks and factors discussed from time to time in our Annual and Quarterly Reports on Forms 10-K and 10-Q and in our other filings with the Securities and Exchange Commission. You can obtain copies of our SEC filings on the SEC’s website at www.sec.gov.
The forward-looking statements contained in this blog are made as of the date hereof and the Corporation does not intend to, nor does it assume any obligation to, update or supplement any forward-looking statements after the date hereof to reflect actual results or future events or circumstances.
