AvoIntel™: Supporting Healthy Lifestyles and Mindful Moments
This January, 37% of Americans plan to make New Year’s resolutions1. As with years prior, several of the most popular goals revolve around health and wellness including improving mental health, losing weight and improving diet1. It comes as no surprise that sales of avocados lift on average 20%2 in January as consumers put a renewed focus on health.
Health messaging around avocados continues to resonate, with 70% of consumers reporting that they buy avocados for the health benefits3.
How Can Retailers Capitalize on These Trends?
1. Remind Consumers About the Amazing Nutritional and Health Benefits of Avocados
Avocados are a heart-healthy superfood that contain no sugar, sodium or cholesterol and are a good source of fiber7. With 3 grams of fiber per serving4, avocados can help you feel fuller faster, which may increase satiety.
Avocados also have 10% DV of folate that helps support mental health5. Folate plays an important role in the production of brain chemicals and may lower the risk of depression8.
2. Promote Avocado Ingredient Swaps With “Opt for Avo”
Avocados contain 5 grams of monounsaturated fat per serving6 which is a ‘good’ fat that helps your body absorb nutrients like Vitamin A, D, K and E without raising LDL cholesterol6. Thanks to their creamy consistency and buttery flavor, pureed avocados can be used as a 1:1 swap for ingredients like butter, cream and mayonnaise that are high in saturated fats.
Our “Opt for Avo” program demonstrates the nutritional benefits of avocado ingredient swaps and contains content tools for our retail partners to promote this concept on social media and in-store.
3. Support Healthy Lifestyles and Mindful Moments
Position avocados as a delicious “Food for Healthy Moods” ingredient that brings joy and happiness to every dish, every day of the week. Celebrate healthy lifestyle choices in your online content and support consumers in their quest for mindful moments and restorative health practices.
Connect with our sales team to learn more about "Opt for Avo" and how we can position your avocado category to take advantage of the latest consumer trends! SalesReps@missionproduce.com
1Forbes New Year’s Resolutions Statistics 2024
2Circana, Total U.S. MULO - January vs. December 2019-2022
3Online survey of 1000 avocado shoppers conducted on 7/25/2023
4HAB, https://loveonetoday.com/nutrition/managing-waistline-avocados-can-help/
5 Journal of Psychiatry & Neuroscience, “Folate and depression – a neglected problem” March 2007
6 HAB, https://loveonetoday.com/avocado-nutrition/#highlights
7 Jean Ronald Jn Francois (March 24, 2023) Avocado: A Superfood? Exploring the Scientific Evidence [Thumbnail with link attached] [Article]. LinkedIn. https://www.linkedin.com/pulse/avocado-superfood-exploring-scientific-evidence-jn-francois/
8 Elizabeth Ciepiela (November 4, 2023) Nutritional psychiatry: Avocados for Depression. LinkedIn. https://www.linkedin.com/pulse/nutritional-psychiatry-avocados-depression-elizabeth-ciepiela/
This blog content is for informational purposes only. Any recommendations included herein shall not be construed as a guarantee of future results. We make no representation or warranties, and expressly disclaim any representations or warranties, as to the validity, accuracy, or completeness of the information contained herein.
